Monthly Archives: May 2009

The Long Tail of Key Phrase Research

I gave a seminar last week on social search optimisation, which was about optimising your blog, twitter, Linked In, You Tube videos so they all appear in the search engines on the specific terms related to your products and services.

Some one then asked me about the difference between generic and niche key phrases and how to identify them………which got me thinking about the best way to explain it to a


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