I attended the Thinking Digital Conference at The Sage in Newcastle, Gateshead last week. I would recommend this conference to anyone who’s in the digital sector and wants to find out the latest trends and thought leadership. (more…)
Monthly Archives: May 2009
LinkedIn – every individual is a small business
I went to the IoD Annual Convention on the 29th April. Reid Hoffman, Founder LinkedIn was one of the speakers. He had some really interesting points which I would like to share with you are they were inspiring for me and have made me think about how I use Linked In. (more…)
The Long Tail of Key Phrase Research
I gave a seminar last week on social search optimisation, which was about optimising your blog, twitter, Linked In, You Tube videos so they all appear in the search engines on the specific terms related to your products and services.
Some one then asked me about the difference between generic and niche key phrases and how to identify them………which got me thinking about the best way to explain it to a
newbie.
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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