Back in the early summer I did a blog post talking about the recent changes in Google so that they focused more in inbound links from the online conversationspeople are having about your company.
Monthly Archives: September 2009
What’s the aim of search engines?
The aim of search engines are to deliver relevant results to the user. Over the years the search engines criteria for what ‘relevant search’ is seems to have converged. Back in the 90s when search engine optimisation started I can remember having different content for Google, MSN and Yahoo as there were such marked differences. The search engines were also very unsophisticated in the manner of their indexing and were easily spoofed by spam.
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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