I was reviewing inbound links on a website as the webmaster had paid for some inbound links to be generated (alarm bells should have been ringing already). So I look at some of the links and found the next generation of inbound link spam. So after a rant, I then started looking for other next generation spam techniques the wondrous black hat people have come up with…..and what a can of worms that was. (more…)
Yearly Archives: 2009
Google Launches Internet Stats
2 weeks ago Google launched their internet stats website. Sometimes you get asked by clients for specific information on demographics, so it’s a welcomed source of information.
Keeping Track of Those Online Conversations about your brand
Back in the early summer I did a blog post talking about the recent changes in Google so that they focused more in inbound links from the online conversationspeople are having about your company.
Over time the importance and focus of these conversations will grow, as ultimately they potentially could have an impact on your search engine listings.
So tracking these conversations and responding to them will become part of the daily marketing mix that companies will need to adopt.
Seth Godin launched Brands In Public this week which is a service that tracks all the conversations on one page. This is one of the most sophisticated systems I have seen recently. Really usable and means you can keep track of those conversations across all the different sites.
What this actually demonstrates is that if key individuals such as Seth are setting up business around monitoring the conversations online, then online brand reputation (whether thats personal or a company brand) is a growing marketing. It is currently in it’s infancy but is growing at a rapid rate.
It reminds me a lot of when Google launched, and people who adopted the marketing channels early on and used the search engines wisely to grow their business, became market leaders.
Those brands who start thinking about online brand reputation management, embrace the channels and actually start using them to grow the brand awareness, will come out of this recession, stronger and with a competitive advantage which will bode them well for future success.
This isn’t just corporate brands but personal brand. For those figures who are in the public eye need to monitor who is saying what about them, but also opportunities where they can get involved in the conversations.
So what are you doing to track your personal or corporate online brand reputation? What are you doing to influence and grow it?
Blogging and your overall marketing strategy
Last week I attended the IoD Director of the Yearawards in Leeds. Vernon George, Director of Regions and Branches gave a closing speech. The theme of the speech was ‘The Green Shoots of Recovery’ and whether there are signs of things improving or not.
Search Engines – Real Time Search
What’s the aim of search engines?
The aim of search engines are to deliver relevant results to the user. Over the years the search engines criteria for what ‘relevant search’ is seems to have converged. Back in the 90s when search engine optimisation started I can remember having different content for Google, MSN and Yahoo as there were such marked differences. The search engines were also very unsophisticated in the manner of their indexing and were easily spoofed by spam.
Google Caffeine – what’s the impact for your website?
The new Google Beta Search Engine was launched this week, with much hype.
It’s been a good 2 years since Google launched a huge change in it’s engine, so it was about it. The change is usually August / September time – just in the nick of time for Christmas sales. (more…)
E-Commerce Site Owners – It’s time to get ready for Christmas
I hear those e-commerce site owners shouting – ‘Really?!’
I’m really serious, and I know it’s August. So what am I on about? (more…)
Swine Flu – Ready to manage your business virtually?
Swine flu is here. It’s in the headlines daily and the numbers of people contracting the illness are set to rise, rapidly. (more…)
Google Brand Update Part 2- How do I build the Trust and become an authority for my brand?
The change in emphasis in algorithms to start looking at the trust and authority factors have been on the horizon for a while. Back in June I talked about how customer comments could effect your ranking and in November how Search Wiki could be the start of customers ‘voting’ for your site.
Google Brand Update – what are the implications? Part I
Back in March there was an update in Google which changed the algorithms and incorporated the concept of ‘trust’ into the rankings. If you missed it, have a look at the video from Matt Cutts, Google talking about the changes. (more…)
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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