Monthly Archives: July 2010

Email beats Social Media for Customer Attention – is it true?

In a recent article from Search Engine Watch- Email beats Social Media for customer attention – a new report from Econsultancy has shown that sending targeted and relevant emails leads to greater e-commerce success than using social media sites.

This really shows that the influence of the social networks is still growing and is in it’s infancy.  It will be the early adopters within the market that will be driving the change in online shopping behaviour. (more…)

Charlotte Britton – Rebrands to Optimum Exposure

I cannot believe it is a year since I started my company; time sure flies when you’re having fun!

A milestone like this deserves some retrospection and reassessment of goals, strategy and marketing. As part of this honing of the business, I’ve rebranded the business as Optimum Exposure. (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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