Yearly Archives: 2010

Online Circle of Influence Effects Search Engine Listings

Your overall rankings in the search engines are influenced by who’s connected to you in your circle of influence i.e. – twitter, blogs, links, comments etc…

What do I mean by this?

Last week I was preparing a presentation for the Leeds Business Network and I asked my husband to do a few searches. He searched for ‘What is online credibility’ in Google and I appeared in the top 10 (see screen shot). When I searched in Google when I wasn’t logged in and on a different IP, I didn’t come up at all. (more…)

Have you audited your website recently?

Todays’ guest blog post is by

Wendy Chamier who is a web consultant who focuses on your website success and emarketing.

Your site is looking absolutely peachy right? 
 OK, maybe not so peachy, and you think it could do better. But you are getting visitors to your site, you are getting sales through the site, so what’s the problem?
Besides, you are more interested in sexy new social media “stuff” !
Don’t get me wrong, there is a lot to be excited about with social media, and lots to take your time and attention, but it could be a mistake to leave your website languishing in the process.

Vision for Leeds 2030 – Have your Say

You are invited to take part in a conversation inquiring into people’s dreams for the future possibilities of Leeds.
This event, for people working in the business sector, is one of a series of small events playing around the edges of the official Vision for Leeds 2030 process – stimulated by it, contributing to it… and challenging it! (more…)

Email beats Social Media for Customer Attention – is it true?

In a recent article from Search Engine Watch- Email beats Social Media for customer attention – a new report from Econsultancy has shown that sending targeted and relevant emails leads to greater e-commerce success than using social media sites.

This really shows that the influence of the social networks is still growing and is in it’s infancy.  It will be the early adopters within the market that will be driving the change in online shopping behaviour. (more…)

Charlotte Britton – Rebrands to Optimum Exposure

I cannot believe it is a year since I started my company; time sure flies when you’re having fun!

A milestone like this deserves some retrospection and reassessment of goals, strategy and marketing. As part of this honing of the business, I’ve rebranded the business as Optimum Exposure. (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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