Monthly Archives: September 2011

Community Management – gardeners or managers?

I’ve recently been having a discussion with some friends at the RSA Digital Engagement team about how to moderate a community. The main thrust of the discussions have been around cultivating or managing.

Cultivating a community
Cultivating a community should be about building knowledge and experience within the community, so it builds as a knowledge community. The word ‘manager’ creates the sense that as an organisation you  are building the community on your terms, not the advocated and enthusiasts. It should formulaic, rigid, and flexible. (more…)

Understanding How Customer Research & Buy Online

Over the past few few years how people research and buy online has changed significantly. It’s about permission based marketing not push marketing and proving your credibility and worth.With statistics such as 90% purchases are researched online, and people who use social media are more likely to purchase online companies need to understand the landscape of the sales funnel has changed. (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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