Monthly Archives: March 2012

Hybrid Events – Combining Virtual & Real World

A hybrid event is a conference, seminar, tradeshow that combines the traditional physical event with some element of online activity.

Back at the beginning of September I presented at Scotland Conference which was in Edinburgh. This was conference was around how to run hybrid events, which is a growing area in social media. (more…)

Book Review: Organisations Don’t Tweet People Do

Euan Semple was the Head of DigitalLabs at BBC before he left and went freelance. His new book ‘Organisations Don’t Tweet, People Do – A Managers Guide to the Social Web‘ is about how social media an create a knowledge sharing organisation internally.

Social Media doesn’t just have to be about how business interact with their customers, if can be used internally to build a culture of knowledge sharing and transparency.

The book talks through the challenges and ideas of how social media can be used and should be used within an organisation. But it’s the wider business change management that runs along side such a theme that is the interesting part.  It gives ideas on upward management to get the senior team on board down to how to build a social media policy for employees.

Within large organisations, teams are slio-ed and rarely collaborate on projects.  Using blogging and forums internally is a key way to break down those barriers and share best practice.

It’s about individuals taking ownership of the change and growing a voice within the business. It’s about taking calculated risks to influence the culture within a company. From a digital evolution view, those companies that take the leap of faith and start building a far more open, transparent and innovative culture where people can express themselves online, will be a better place to work.

I’d like to thank  Wiley Business for the copy of the book – a great way to spend a snowy sunday afternoon!

 

Moving From Blogger > WordPress

I have been using Blogger for my platform for over 3 years and I have taken the decision to migrate my blog and website over to WordPress.

Over the 3 years I have been using Blogger, Google does not seem to have kept the softeware up to date with developments in Open Source Software.  Wordpress has overtaken Blogger in terms of market share and functionality. Blogger is definitely the poor relation and has been neglected.

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On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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