Last month we caught up with Richard Eaton, MD Appware to talk about how social media has helped grow his SME Appware.
Appware are based in Yorkshire and specialise in developing Smartphone apps. Richard talks about how LinkedIn and Twitter specifically have positioned them as thought leaders, grown brand awareness and driven new business leads. (more…)

In this series of blog posts we are interviewing leaders in their businesses and talking about how social media has helped grow their businesses.
here’s lots of hype about social media whether it delivers return on investment and is it worth the time.
With YouTube as the 2nd largest search engine after Google, it’s hard to ignore it’s reach. With technology changes doing your own video blogging is much easier. Audiences almost want the authentic view rather than the over polished commercial video.
A few weeks ago I ran a workshop for