Appware are based in Yorkshire and specialise in developing Smartphone apps. Richard talks about how LinkedIn and Twitter specifically have positioned them as thought leaders, grown brand awareness and driven new business leads. (more…)
Monthly Archives: July 2012
We caught up with Martin Dean, Head of Leeds Initiative. They won a Samcomms Award in 2011 for their community engagement through social media. In 2011 Leeds Initiative developed the Vision for Leeds 2030 and used social media as a means engaging people in Leeds in the conversation. (more…)
There’s lots of hype about social media whether it delivers return on investment and is it worth the time.
Using my video blogging skills I’ve spent some time interviewing business leaders, owners and marketing managers across the Yorkshire region to find out how they have used social media to help their business.
I’ve interviewed business from solicitors to social enterprises to apps developers to online communities. The key theme coming through is the entrepreneurial spirit for taking a chance or adapting their businesses to the new technologies. (more…)
With YouTube as the 2nd largest search engine after Google, it’s hard to ignore it’s reach. With technology changes doing your own video blogging is much easier. Audiences almost want the authentic view rather than the over polished commercial video.
A few weeks ago I ran a workshop for Unlimited Regional Award Winners (covering Yorkshire, Lancashire, Newcastle and Cheshire).
The workshop was around getting social enterprises online – and how they can do this cost effectively. The winners covered a wide variety of businesses from health and well being to projects for mental health to databases for Air Ambulances (more…)
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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