A Leeds internet marketing agency has won contracts with two major Yorkshire firms looking to harness the power of social media and update their SEO.
Optimum Exposure will advise Sirius Engineering and HML to review their existing SEO and website content and train staff to gain more valuable and effective exposure.
Engaging with members online is a key aspect of maintaining membership levels for any membership organisation. People’s priorities and reasons for joining evolve and membership organisations need to evolve their business model to reflect this.
Having been involved in IoD Yorkshire for the past 5 years as a branch chairman (YDF Chair and then IoD West Yorkshire Branch Chairman), I decided to create and lead a group of IoD members who were interested in setting up an IoD Yorkshire campaign.
The objective of the campaign was to:
Aren’t there enough social media platforms? Microsoft has launched their own social platform in the hope of gaining market share in this ever growing and influential sector. Question is – will it catch on?
So.cl is designed for users to share web content, which are from Bing web searches. It’s not a search engine and nor is it a social network but a place to share news and links with your friends. (more…)
Using WordPress, there are many plugins which will enable you to expand the functionality of the website to grow a community & membership. We have looked and reviewed a few plugins.
Enabling different level of membership on a site to enable only subscribed members to rad certain content is a great way to build a community. Having some free content is key to hook people in and to convert browsers -> members.
When choosing which plugins to use, a key area to research is the support they provide. There’s always going to be some glitches (it’s software after all!) but how companies respond and manage their support is key. This plugin is fundamental to your members, and if there are problems, you don’t want to annoy your members!
Upgrading to the paid for plugins is also recommended and if these are fundamental to your business, perhaps looking at the support contracts as well. (more…)
Boosting your Facebook Fan Page Edgerank is imperative to ensuring you are maximising the reach of your page. Creating a content strategy that is ongoing and engaging is the key to this. BuddyMedia created a great PDF on ideas for content to boost your edgerank. (more…)
Edgerank in the algorithm that Facebook uses to determine what appears on their users news feeds. This algorithm identifies which of your connections are most important, so their content appears more on your news feed, but more importantly, the order of the content.
A hybrid event is a conference, seminar, tradeshow that combines the traditional physical event with some element of online activity.
Back at the beginning of September I presented at Scotland Conference which was in Edinburgh. This was conference was around how to run hybrid events, which is a growing area in social media. (more…)
Euan Semple was the Head of DigitalLabs at BBC before he left and went freelance. His new book ‘Organisations Don’t Tweet, People Do – A Managers Guide to the Social Web‘ is about how social media an create a knowledge sharing organisation internally.
Social Media doesn’t just have to be about how business interact with their customers, if can be used internally to build a culture of knowledge sharing and transparency.
The book talks through the challenges and ideas of how social media can be used and should be used within an organisation. But it’s the wider business change management that runs along side such a theme that is the interesting part. It gives ideas on upward management to get the senior team on board down to how to build a social media policy for employees.
Within large organisations, teams are slio-ed and rarely collaborate on projects. Using blogging and forums internally is a key way to break down those barriers and share best practice.
It’s about individuals taking ownership of the change and growing a voice within the business. It’s about taking calculated risks to influence the culture within a company. From a digital evolution view, those companies that take the leap of faith and start building a far more open, transparent and innovative culture where people can express themselves online, will be a better place to work.
I’d like to thank Wiley Business for the copy of the book – a great way to spend a snowy sunday afternoon!
I have been using Blogger for my platform for over 3 years and I have taken the decision to migrate my blog and website over to WordPress.
Over the 3 years I have been using Blogger, Google does not seem to have kept the softeware up to date with developments in Open Source Software. Wordpress has overtaken Blogger in terms of market share and functionality. Blogger is definitely the poor relation and has been neglected.
Last week Google announced the launch of “Search, plus your world“, which delivers search results with Google+ content included. (more…)
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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