Hosting a Live Facebook Chat

Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines.

Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key.

563136_234435806695227_340601749_nWith the launch of reply to comments on Facebook pages a few weeks ago, this made having conversations on Facebook pages easy as people can respond to specific comments.

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Social Media Interview with Sharon Cain

quest-prIn this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns.

We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.

 

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Hootsuite vs Sproutsocial – which best to monitor your social campaigns?

I’ve been using Hootsuite for about a year now, prior to that I was using Spredfast and Tweetdeck.  So what made me decide to change?

Reporting in SproutSocial

The level of reporting is stunning – and that’s one of the key reasons why I moved over. I run a number of campaigns for clients and reporting is important for measuring the ROI forImpressions in Facebook the social campaigns.

Walking the talk is important for me as well – and for one of the other businesses I run, On Landscape, I wanted to measure the reach of our campaigns more efficiently.

Understanding the demographics of the followers and fans is imperative, so you can seTwitter followers statse that you are targeting your audience. More importantly you can then respond to the information about your followers e.g. On Landscape we realised quite a lot of our subscribers and followers / fans are international so are now targeting more international content.

Feeds

Pulling in RSS feeds is great, so you don’t have to dive off into Google Reader. More importantly the lists can be managed and viewed here.

Smart Inbox

Being able to move tweets that you’ve responded to into the archive is an efficient way of managing Twitter & Facebook. The ability to see a track of the conversations with users and add notes is useful. Certainly for our business On Landscape we can marry this up with users on the site which makes it more of a social CRM in that aspect.

Hootsuite doesn’t alert you to when you have a RT nor a new follower, which is a key thing when building an audience and community. SproutSocial does both, which is a great feature.

Any downsides to SproutSocial?

Sprout Social doesn’t support Google+ which is a bit of an annoyance having to manage that separately. It does cost more than Hootsuite, but Hootsuite has a lot of hidden costs, as you add users and extra credits for reporting, it soon adds up.

Conclusion

Sproutsocial has made me more focused on the campaign managment as I get more reporting on the types of content, so I can evaluate what content generates more engagement, which in turn drives more fans and followers.

IzziWizziKids Interview: Using Social Media for Customer Research

We caught up with Alison Boxall Gordon, founder of IzziWizziKids based in Wakefield, Yorkshire. In this interview we hear from Alison on how she’s used social media to grow IzziWizziKids, an online interactive play forum.  Using videos, Twitter, Facebook and YouTube, the online community of parents talking and sharing know-how of kids play has been a great success.

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Interview with Chris Allen, Blacks Solicitors: How Social Media Has Boosted Business

We caught up with Chris Allen, Managing Partner at Blacks Solicitors. Chris talks how he has taken the business online using Twitter, LinkedIn and blogging.

Blacks Solicitors have a great profile on the various social media sites which have proven successful in boosting brand awareness, customer engagement and PR opportunities.

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Interview with Ahead Partnership: How social media helped engage with their audience & partners

We caught up with Lucy Boaden from Ahead Partnership to talk about social media.

Leeds Ahead recently rebranded as Ahead Partnership and have gone national. Social media has played a key role in increasing their reach, engaging with their audience and partners.

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Interview with Richard Eaton: How Social Media has helped grow my business

Last month we caught up with Richard Eaton, MD Appware to talk about how social media has helped grow his SME Appware.

Appware are based in Yorkshire and specialise in developing Smartphone apps. Richard talks about how LinkedIn and Twitter specifically have positioned them as thought leaders, grown brand awareness and driven new business leads. Continue reading