Interesting post on SearchEngineWatch yesterday, which got me thinking.
Dave Davis writes an insightful post about Email marketing and SEO, in view of a patent Google has around ‘Email spam and junk mail as a vendor reliability signal’. (more…)
With the advent of SEO, forum marketing fell out of favour, as more web masters looked at short cuts for getting inbound links. Buying links or doing guest blog posts seems to have been the key areas where people have focused their attention to get inbound links.
It’s been a while since I’ve posted. You may have thought I’d given up the ghost on this blogging malarky. Not so, I’ve been focusing on other online marketing.
It’s been a busy year, after losing my sister in law after a courageous battle with cancer, we’ve headed over to near York to be closer to my older brother & his kids. On top of that, I’ve been focusing my efforts on the other two businesses that I’m involved in. So I’m back in ernest.
There are so many people, agencies, and companies offering social media from web design companies, to PR agencies, to niche consultancies all offering to help companies with their social media. This is a reflection of the diverse ways social media can be implemented. Running a campaign for an event or book launch is very different to brand awareness for a B2B company or running a customer services channel for a blue chip company or running a SEO campaign for a niche international company.
With new technologies and techniques being launched every day, it’s an effort to keep up with the evolving market place. (more…)
Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines.
Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key.
In this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns.
We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.
Walking the talk when it comes to social media is important as it backs up your credibility knowledge and know-how. But it’s more than that, it is a USP.
I’ve been using Hootsuite for about a year now, prior to that I was using Spredfast and Tweetdeck. So what made me decide to change?
The level of reporting is stunning – and that’s one of the key reasons why I moved over. I run a number of campaigns for clients and reporting is important for measuring the ROI for the social campaigns.
Walking the talk is important for me as well – and for one of the other businesses I run, On Landscape, I wanted to measure the reach of our campaigns more efficiently.
Understanding the demographics of the followers and fans is imperative, so you can see that you are targeting your audience. More importantly you can then respond to the information about your followers e.g. On Landscape we realised quite a lot of our subscribers and followers / fans are international so are now targeting more international content.
Pulling in RSS feeds is great, so you don’t have to dive off into Google Reader. More importantly the lists can be managed and viewed here.
Being able to move tweets that you’ve responded to into the archive is an efficient way of managing Twitter & Facebook. The ability to see a track of the conversations with users and add notes is useful. Certainly for our business On Landscape we can marry this up with users on the site which makes it more of a social CRM in that aspect.
Hootsuite doesn’t alert you to when you have a RT nor a new follower, which is a key thing when building an audience and community. SproutSocial does both, which is a great feature.
Sprout Social doesn’t support Google+ which is a bit of an annoyance having to manage that separately. It does cost more than Hootsuite, but Hootsuite has a lot of hidden costs, as you add users and extra credits for reporting, it soon adds up.
Sproutsocial has made me more focused on the campaign managment as I get more reporting on the types of content, so I can evaluate what content generates more engagement, which in turn drives more fans and followers.
We caught up with Alison Boxall Gordon, founder of IzziWizziKids based in Wakefield, Yorkshire. In this interview we hear from Alison on how she’s used social media to grow IzziWizziKids, an online interactive play forum. Using videos, Twitter, Facebook and YouTube, the online community of parents talking and sharing know-how of kids play has been a great success.
Blacks Solicitors have a great profile on the various social media sites which have proven successful in boosting brand awareness, customer engagement and PR opportunities.
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
You can use either the email address to the left or the contact form below..