Category Archives: Book Reviews

Book Review: Organisations Don’t Tweet People Do

Euan Semple was the Head of DigitalLabs at BBC before he left and went freelance. His new book ‘Organisations Don’t Tweet, People Do – A Managers Guide to the Social Web‘ is about how social media an create a knowledge sharing organisation internally.

Social Media doesn’t just have to be about how business interact with their customers, if can be used internally to build a culture of knowledge sharing and transparency.

The book talks through the challenges and ideas of how social media can be used and should be used within an organisation. But it’s the wider business change management that runs along side such a theme that is the interesting part.  It gives ideas on upward management to get the senior team on board down to how to build a social media policy for employees.

Within large organisations, teams are slio-ed and rarely collaborate on projects.  Using blogging and forums internally is a key way to break down those barriers and share best practice.

It’s about individuals taking ownership of the change and growing a voice within the business. It’s about taking calculated risks to influence the culture within a company. From a digital evolution view, those companies that take the leap of faith and start building a far more open, transparent and innovative culture where people can express themselves online, will be a better place to work.

I’d like to thank  Wiley Business for the copy of the book – a great way to spend a snowy sunday afternoon!

 

Book Review Social Media ProBook

For the pro users of social media this is a great resource for ideas, updates and thought leadership. This free ebook was published a few weeks ago by Eloqua and JESS3. The beauty of the ebook is that the information is current, rather than paperback books which are generally out of date as soon as they go to print.

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Book Review of Enterprise Social Technology

Social Media has take the business world by storm.  There are those companies who have embraced the technologies and succeeded. There are those who have attempted to embrace the technologies but have not delivered the ROI they were expecting.

Enterprise Social Technology was recommended to me by a client.  The CEO of the organisation had read the book and had driven social media to one of the key objectives this year as part of their overall marketing strategy.

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Brighter Marketing Bible – how refreshing!

Brighter Marketing Bible - £14.97 from Amazon

I have known Joanne and Siobhan at Brighter Marketing for sometime as we set up our businesses at the same time (I set up Pollenation Internet which I have subsequently sold). So when they approached me to give them my feedback, I leapt at the chance. They have supported me through some tough decisions and wanted to give back!

The book is aimed at making marketing simple and easy to understand for small to medium businesses. It is written in bite sizes chapters that are easy to understand with techniques / tasks that are relevant to a small business.

I am believer in life long learning and always have a business book on the go. I have read many marketing books and have always felt overwhelmed by the content and find it hard to put into practice. This book couldn’t be more different – relevant, focused on business and simple ways to implement ideas.

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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