Category Archives: Online Credibility

Understanding How Customer Research & Buy Online

Over the past few few years how people research and buy online has changed significantly. It’s about permission based marketing not push marketing and proving your credibility and worth.With statistics such as 90% purchases are researched online, and people who use social media are more likely to purchase online companies need to understand the landscape of the sales funnel has changed. (more…)

Use the Hash tag and don’t send all tweets to LinkedIn

This article from @jorgensundberg really got me thinking about how I use Twitter on LinkedIn.

Integrating Twitter into LinkedIn
I previously had the Twitter app integrated into my account, which sent all Tweets into my status on LinkedIn,

The up shot of this though is that on the status updates on my connections home page on LinkedIn, it would be full of my updates from Twitter.  Some relevant but the conversations I have on Twitter are not relevant to everyone.

Listening to the feedback from of my connections – this could be an annoyance – especially when I was tweeting at a conference or event.

Adjusting the settings on LinkedIn for Twitter

Changing the settings on the application on LinkedIn, so only tweets containing the hash tag #in show up in LinkedIn is the solution.  That way you can be more strategic in what you send into LinkedIn which will be relevant for your contacts.

If anyone else is using the Twitter application on LinkedIn – I suggest you change your behaviour too on which tweets are sent to LinkeIn!

The forecast for 2011 for SEO and SMM

2011 will be a crucial year for social media and SEO. Here’s my thoughts on what’s going to be hot or not split down into individual, companies and industry.

For Individuals
Personal Brand Online – people buy from people therefore more business individuals and leaders will grow their presence online to boost their business profile (more…)

Email beats Social Media for Customer Attention – is it true?

In a recent article from Search Engine Watch- Email beats Social Media for customer attention – a new report from Econsultancy has shown that sending targeted and relevant emails leads to greater e-commerce success than using social media sites.

This really shows that the influence of the social networks is still growing and is in it’s infancy.  It will be the early adopters within the market that will be driving the change in online shopping behaviour. (more…)

Build Your Credibility on LinkedIn

Online Credibility – why is it important
Online credibility is the perception your customers, potential customers, business / collaboration partners get when they encounter you online e.g. visit your blog, read your comments online, read your profile, etc. (more…)

Building Your Online Credibility: Top 30 Tips

Harness the Power of the Social Web

2009 was the year that the social web hit made an impact on how companies and people interact online. Technologies such as facebook, twitter and blogging took the social web to the masses, so the power of the social web grew and became mainstream. (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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