Boosting your Facebook Fan Page Edgerank is imperative to ensuring you are maximising the reach of your page. Creating a content strategy that is ongoing and engaging is the key to this. BuddyMedia created a great PDF on ideas for content to boost your edgerank. (more…)
Category Archives: Social Media
Edgerank in the algorithm that Facebook uses to determine what appears on their users news feeds. This algorithm identifies which of your connections are most important, so their content appears more on your news feed, but more importantly, the order of the content.
A hybrid event is a conference, seminar, tradeshow that combines the traditional physical event with some element of online activity.
Back at the beginning of September I presented at Scotland Conference which was in Edinburgh. This was conference was around how to run hybrid events, which is a growing area in social media. (more…)
Euan Semple was the Head of DigitalLabs at BBC before he left and went freelance. His new book ‘Organisations Don’t Tweet, People Do – A Managers Guide to the Social Web‘ is about how social media an create a knowledge sharing organisation internally.
The book talks through the challenges and ideas of how social media can be used and should be used within an organisation. But it’s the wider business change management that runs along side such a theme that is the interesting part. It gives ideas on upward management to get the senior team on board down to how to build a social media policy for employees.
Within large organisations, teams are slio-ed and rarely collaborate on projects. Using blogging and forums internally is a key way to break down those barriers and share best practice.
It’s about individuals taking ownership of the change and growing a voice within the business. It’s about taking calculated risks to influence the culture within a company. From a digital evolution view, those companies that take the leap of faith and start building a far more open, transparent and innovative culture where people can express themselves online, will be a better place to work.
I’d like to thank Wiley Business for the copy of the book – a great way to spend a snowy sunday afternoon!
57% enterprises are making some investment into social media in 2011 (based on data from Forresters)
In the aftermath of the London Riots there are many questions being asked about the role of social media in the riots.
Police, politicians and some media were quick to blame social media for exacerbating the problem.
To the point where David Cameron considered banning rioters from social media sites if they are considered on plotting criminal activities. (more…)
For the pro users of social media this is a great resource for ideas, updates and thought leadership. This free ebook was published a few weeks ago by Eloqua and JESS3. The beauty of the ebook is that the information is current, rather than paperback books which are generally out of date as soon as they go to print.
The market place seems to be getting so busy with companies and individuals claiming to be a social media expert. From IT, design, creative, PR, branding, communications, copy writing, advertising, digital and marketing (sure I’ve missed some).
Each sector has a different take social marketing and what it means. To some it’s about running training courses on how to use LinkedIn. To PR people it’s about creating the buzz and getting coverage online. (more…)
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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