Edgerank in the algorithm that Facebook uses to determine what appears on their users news feeds. This algorithm identifies which of your connections are most important, so their content appears more on your news feed, but more importantly, the order of the content.
Category Archives: Social Media
Hybrid Events – Combining Virtual & Real World
A hybrid event is a conference, seminar, tradeshow that combines the traditional physical event with some element of online activity.
Back at the beginning of September I presented at Scotland Conference which was in Edinburgh. This was conference was around how to run hybrid events, which is a growing area in social media. (more…)
Book Review: Organisations Don’t Tweet People Do
Euan Semple was the Head of DigitalLabs at BBC before he left and went freelance. His new book ‘Organisations Don’t Tweet, People Do – A Managers Guide to the Social Web‘ is about how social media an create a knowledge sharing organisation internally.
Social Media doesn’t just have to be about how business interact with their customers, if can be used internally to build a culture of knowledge sharing and transparency.
The book talks through the challenges and ideas of how social media can be used and should be used within an organisation. But it’s the wider business change management that runs along side such a theme that is the interesting part. It gives ideas on upward management to get the senior team on board down to how to build a social media policy for employees.
Within large organisations, teams are slio-ed and rarely collaborate on projects. Using blogging and forums internally is a key way to break down those barriers and share best practice.
It’s about individuals taking ownership of the change and growing a voice within the business. It’s about taking calculated risks to influence the culture within a company. From a digital evolution view, those companies that take the leap of faith and start building a far more open, transparent and innovative culture where people can express themselves online, will be a better place to work.
I’d like to thank Wiley Business for the copy of the book – a great way to spend a snowy sunday afternoon!
Impact of Google+ Integration into Search Results
Last week Google announced the launch of “Search, plus your world“, which delivers search results with Google+ content included. (more…)
Call yourself a social media expert?
You may have noticed that I haven’t blogged for months. To be honest I got tongue tied and overwhelmed.
I’ve been blogging for 8 years now and on this blog for 2 years. In that time the world of SEO and social media has become a very crowded place. So what differentiates the experienced social marketeers compared to the new comers in the industry?
The barriers to entry are very low to the SEO and Social media industry. Anyone can read a few books and then set themselves up as a social media expert. (more…)
How ready is your business for social media?
57% enterprises are making some investment into social media in 2011 (based on data from Forresters)
Social media is a disruptive technology as it changes how a company operates. No organisation can adopt social media unless the underlying business processes, workflow and resources are aligned with the social media strategy and tools to manage this.
Altimer Group recently released a report based on research they have done into the social readiness of businesses. (more…)
Social Media & London Riots – was it to blame?
In the aftermath of the London Riots there are many questions being asked about the role of social media in the riots.
Police, politicians and some media were quick to blame social media for exacerbating the problem.
To the point where David Cameron considered banning rioters from social media sites if they are considered on plotting criminal activities. (more…)
Book Review Social Media ProBook
For the pro users of social media this is a great resource for ideas, updates and thought leadership. This free ebook was published a few weeks ago by Eloqua and JESS3. The beauty of the ebook is that the information is current, rather than paperback books which are generally out of date as soon as they go to print.
Too Many People jumping on the Band Wagon?
I haven’t blogged for weeks now. I’ve been getting tongue tied. Let me explain why.
The market place seems to be getting so busy with companies and individuals claiming to be a social media expert. From IT, design, creative, PR, branding, communications, copy writing, advertising, digital and marketing (sure I’ve missed some).
Each sector has a different take social marketing and what it means. To some it’s about running training courses on how to use LinkedIn. To PR people it’s about creating the buzz and getting coverage online. (more…)
Book Review of Enterprise Social Technology
Social Media has take the business world by storm. There are those companies who have embraced the technologies and succeeded. There are those who have attempted to embrace the technologies but have not delivered the ROI they were expecting.
Enterprise Social Technology was recommended to me by a client. The CEO of the organisation had read the book and had driven social media to one of the key objectives this year as part of their overall marketing strategy.
On The Web
Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative
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