Increasing your reach and fans on Facebook is about 1 key thing, affinity with your existing fans. The more comments, likes and shares you have, the higher the chance your content will appear in your fans timelines.
Just sharing links and photos isn’t enough to stimulate activity, which is why content design and creation for Facebook is key.
With the launch of reply to comments on Facebook pages a few weeks ago, this made having conversations on Facebook pages easy as people can respond to specific comments.
Walking the talk when it comes to social media is important as it backs up your credibility knowledge and know-how. But it’s more than that, it is a USP.
I presented at Think Visibility 8 talking on Building Online Communities using WordPress.
I caught up with Emma Bearman the other week and talked to her about how social media and digital technologies (such as WordPress) have supported, grown & evolved the community. (more…)
I’ve recently been having a discussion with some friends at the RSA Digital Engagement team about how to moderate a community. The main thrust of the discussions have been around cultivating or managing.
Cultivating a community
Cultivating a community should be about building knowledge and experience within the community, so it builds as a knowledge community. The word ‘manager’ creates the sense that as an organisation you are building the community on your terms, not the advocated and enthusiasts. It should formulaic, rigid, and flexible. (more…)