Tag Archives: social media

Social Media Interview with Sharon Cain

quest-prIn this interview we catch up with Sharon Cain from Quest PR. Social media can take different angles depending on the scope and outcome of the campaigns.

We talk to Sharon about how blending social media with PR can increase reach and opportunities. Creating a newsworthy content is key to success…so hear how this can work for you.

 

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Hootsuite vs Sproutsocial – which best to monitor your social campaigns?

I’ve been using Hootsuite for about a year now, prior to that I was using Spredfast and Tweetdeck.  So what made me decide to change?

Reporting in SproutSocial

The level of reporting is stunning – and that’s one of the key reasons why I moved over. I run a number of campaigns for clients and reporting is important for measuring the ROI forImpressions in Facebook the social campaigns.

Walking the talk is important for me as well – and for one of the other businesses I run, On Landscape, I wanted to measure the reach of our campaigns more efficiently.

Understanding the demographics of the followers and fans is imperative, so you can seTwitter followers statse that you are targeting your audience. More importantly you can then respond to the information about your followers e.g. On Landscape we realised quite a lot of our subscribers and followers / fans are international so are now targeting more international content.

Feeds

Pulling in RSS feeds is great, so you don’t have to dive off into Google Reader. More importantly the lists can be managed and viewed here.

Smart Inbox

Being able to move tweets that you’ve responded to into the archive is an efficient way of managing Twitter & Facebook. The ability to see a track of the conversations with users and add notes is useful. Certainly for our business On Landscape we can marry this up with users on the site which makes it more of a social CRM in that aspect.

Hootsuite doesn’t alert you to when you have a RT nor a new follower, which is a key thing when building an audience and community. SproutSocial does both, which is a great feature.

Any downsides to SproutSocial?

Sprout Social doesn’t support Google+ which is a bit of an annoyance having to manage that separately. It does cost more than Hootsuite, but Hootsuite has a lot of hidden costs, as you add users and extra credits for reporting, it soon adds up.

Conclusion

Sproutsocial has made me more focused on the campaign managment as I get more reporting on the types of content, so I can evaluate what content generates more engagement, which in turn drives more fans and followers.

Starting A Social Media Campaign

I presented at the York Science Park Business Support Seminars on Tuesday 26th October.  Please download the ppt from this seminar.

I talked about the techniques for starting a social media campaign.  People always seem to dive straight into setting up the profiles and sites for their campaign, without giving much thought to listening to the existing conversations. (more…)

Online Circle of Influence Effects Search Engine Listings

Your overall rankings in the search engines are influenced by who’s connected to you in your circle of influence i.e. – twitter, blogs, links, comments etc…

What do I mean by this?

Last week I was preparing a presentation for the Leeds Business Network and I asked my husband to do a few searches. He searched for ‘What is online credibility’ in Google and I appeared in the top 10 (see screen shot). When I searched in Google when I wasn’t logged in and on a different IP, I didn’t come up at all. (more…)

Email beats Social Media for Customer Attention – is it true?

In a recent article from Search Engine Watch- Email beats Social Media for customer attention – a new report from Econsultancy has shown that sending targeted and relevant emails leads to greater e-commerce success than using social media sites.

This really shows that the influence of the social networks is still growing and is in it’s infancy.  It will be the early adopters within the market that will be driving the change in online shopping behaviour. (more…)

Building an Audience vs Engaging with Consumer Brands: What’s the difference?

If you are a charity, social enterprise, arts project, club or society, then chances are that you’ll be using social media to engage and grow your audience.

But are the conversations that you are having different to those of how consumer brands are engaging with this their fans? Do you need to approach the method of seeding the conversations differently or should you be using different tools? (more…)

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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