Tag Archives: Twitter

Hootsuite vs Sproutsocial – which best to monitor your social campaigns?

I’ve been using Hootsuite for about a year now, prior to that I was using Spredfast and Tweetdeck.  So what made me decide to change?

Reporting in SproutSocial

The level of reporting is stunning – and that’s one of the key reasons why I moved over. I run a number of campaigns for clients and reporting is important for measuring the ROI forImpressions in Facebook the social campaigns.

Walking the talk is important for me as well – and for one of the other businesses I run, On Landscape, I wanted to measure the reach of our campaigns more efficiently.

Understanding the demographics of the followers and fans is imperative, so you can seTwitter followers statse that you are targeting your audience. More importantly you can then respond to the information about your followers e.g. On Landscape we realised quite a lot of our subscribers and followers / fans are international so are now targeting more international content.

Feeds

Pulling in RSS feeds is great, so you don’t have to dive off into Google Reader. More importantly the lists can be managed and viewed here.

Smart Inbox

Being able to move tweets that you’ve responded to into the archive is an efficient way of managing Twitter & Facebook. The ability to see a track of the conversations with users and add notes is useful. Certainly for our business On Landscape we can marry this up with users on the site which makes it more of a social CRM in that aspect.

Hootsuite doesn’t alert you to when you have a RT nor a new follower, which is a key thing when building an audience and community. SproutSocial does both, which is a great feature.

Any downsides to SproutSocial?

Sprout Social doesn’t support Google+ which is a bit of an annoyance having to manage that separately. It does cost more than Hootsuite, but Hootsuite has a lot of hidden costs, as you add users and extra credits for reporting, it soon adds up.

Conclusion

Sproutsocial has made me more focused on the campaign managment as I get more reporting on the types of content, so I can evaluate what content generates more engagement, which in turn drives more fans and followers.

Klout – what’s your social media influence?

I recently came across Klout (as it’s a factor integrated into Hootsuite) – which is a site where you can measure your influence on Twitter and Facebook.  The definition here are taken form the Klout site.

Klout Score
“The Klout Score is the measurement of your overall online influence. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence. (more…)

Use the Hash tag and don’t send all tweets to LinkedIn

This article from @jorgensundberg really got me thinking about how I use Twitter on LinkedIn.

Integrating Twitter into LinkedIn
I previously had the Twitter app integrated into my account, which sent all Tweets into my status on LinkedIn,

The up shot of this though is that on the status updates on my connections home page on LinkedIn, it would be full of my updates from Twitter.  Some relevant but the conversations I have on Twitter are not relevant to everyone.

Listening to the feedback from of my connections – this could be an annoyance – especially when I was tweeting at a conference or event.

Adjusting the settings on LinkedIn for Twitter

Changing the settings on the application on LinkedIn, so only tweets containing the hash tag #in show up in LinkedIn is the solution.  That way you can be more strategic in what you send into LinkedIn which will be relevant for your contacts.

If anyone else is using the Twitter application on LinkedIn – I suggest you change your behaviour too on which tweets are sent to LinkeIn!

On The Web

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative

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