When you think about your personal online / digital brand – what are the core messages that you want to get across?
For me it would be- the key things that I’ve mentioned on my LinkedIn and Twitter Profiles. Whittling this down to a few words it would be:
- visionary leader / entrepreneur in the internet and online marketing sector
- passionate about emerging leaders
- experienced director of SME companies
- online marketing /search marketing /social media / online business strategy
How to measure how effective you are?
I took a look at TwitterSheep that measures the buzz words of the people following you on Twitter and shows these in a tag cloud.
What I was pleasantly surprised to see was was that some of the words that I have been focusing on are included in the tweets of my followers. Which means that I have been successful in ensuring my tweets have been on message.
What I do need to do is refine slightly what I’m tweeting about to get more followers around the emerging leaders aspect.
The other way of tracking whether I’ve been on brand is to evaluate the website statistics and to look at the key phrases people are finding on and also which sites are referring traffic.
When someone new contacts me via LinkedIn or Twitter I also ask them how they found me. What I find is that they have found me via a blog post, someone has recommended me or they found one of my tweets in twitter search / alerts.