Building Online Credibility on LinkedIn

I presented ‘Building your Online Credibility on LinkedIn’ at the IoD North Yorkshire Breakfast on Wednesday 6th October.  Below is an overview of the presentation.

Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative.

Anyone can start a blog or start participating in forums.  We live in a world where we expect people to be qualified on what they write about – but you don’t need qualifications in the social web. So your online credibility is the evidence of your expertise.

Online credibility is a perception your customers, potential customers, business / collaboration partners get when they visit your blog, read your comments online, read your profile, etc. which is why it takes time to build

With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility.  Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:

  • Increase traffic to their website
  • Become an online expert within your niche
  • Build trust with existing & potential customers
  • Build rapport with your existing network

You can download the presentation from Slideshare

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