Understanding How Customer Research & Buy Online

Over the past few few years how people research and buy online has changed significantly. It’s about permission based marketing not push marketing and proving your credibility and worth.With statistics such as 90% purchases are researched online, and people who use social media are more likely to purchase online companies need to understand the landscape of the sales funnel has changed.It’s about creating the engagement with the consumer on their terms.  By the time customers get in touch with you they are around 60% through their buying cycle.
In this presentation I set out to show how the landscape of online buying has changed and how companies need to align their sale process with the new habits to ensure they create that competitive advantage.   How customers shop & research online

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