Social Media Audit & Strategy

Understanding how effective your current social media campaign is compared to your competitors is essential in order to know whether your customers are listening to you, or even if they are aware of your efforts. Our audit packages are a guide to how we would approach a full project and the remit of the audit. We can tailor these specifically to your needs, adding in extra competitors or extra sites to review.

The areas that we review are:

Social Media Overall

  • Level of integration
  • Level of cross referencing

Twitter

  • Number followers
  • Level of engagement
  • Use of hash tags
  • Frequency of tweets
  • Number of RT

LinkedIn

  • Review company profile
  • Review profiles of key individuals in business

Blog

  • Focus of blog posts
  • Performance of blog in search engines
  • Engagement on blog
  • Frequency of blog post
  • Topics of blog posts
  • Relevant blog your company should be commenting on

Social Media Strategy

Our proven method of delivering results through social media, would be tailored to your company, specifically focusing on:

  • How your company should be engaging with target audience online
  • What the metrics of success should be and how to track
  • Theme of blog -> topics, frequency, wordpress plugins required & promoting the blog
  • Twitter -> what should be tweeted, how to amplify conversations, how to grow follows
  • Facebook -> should you have a page, how to grow fans & engagement

From understanding how your competitors are using social media and the strengths / weaknesses of your campaign, we can then tailor a campaign to met your metrics of success, to ensure that we exceed your expectations and deliver return on investment.

Standard Social Media Audit

Our standard audit reviews your current status in terms of search engine performance and social media. Your website, Twitter, LinkedIn presence and blog are reviewed for their performance, strengths, weaknesses. We then discuss how that effectiveness can be improved.

Cost: £300 (exc VAT)

Advanced Social Media Audit

Our advanced audit includes all of the basic items but is extended to cover more ‘key phrases’ (terms that identify your business) and also to include the analysis of two competitors to give you an idea of your relative position.

Your website will be compared to two of your chosen competitors. We cover Twitter, blog and LinkedIn presence which are reviewed for their performance, strengths, weaknesses. We then discuss how that effectiveness can be improved.

Cost: £500 (exc VAT)

Standard Advanced
Overall
Level of integration
Cross referencing
Twitter
Number of followers
Level of engagement
Use of hash tags
Frequency of tweets
Number of retweets
LinkedIn
Review company profile
Review key individuals
Blog
Focus of blog posts
Performance in search engines
Engagement
Frequency of blog posts
Topics of blog posts
Recommended blogs to engage with
Strategy
How you should engage
What should successmetrics look like
Recommendations on blog theme and setup
How to use twitter to grow influence and followers
Recommendations around Facebook pages
Number of key phrases analysed
3
6
Competitor analysis
Price
£300 (ex VAT)
£500 (ex VAT)

Contact Us

You can use either the email address to the left or the contact form below..

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