Understanding how effective your current social media campaign is compared to your competitors is essential in order to know whether your customers are listening to you, or even if they are aware of your efforts. Our audit packages are a guide to how we would approach a full project and the remit of the audit. We can tailor these specifically to your needs, adding in extra competitors or extra sites to review.
The areas that we review are:
Social Media Overall
- Level of integration
- Level of cross referencing
- Number followers
- Level of engagement
- Use of hash tags
- Frequency of tweets
- Number of RT
- Review company profile
- Review profiles of key individuals in business
Blog
- Focus of blog posts
- Performance of blog in search engines
- Engagement on blog
- Frequency of blog post
- Topics of blog posts
- Relevant blog your company should be commenting on
Social Media Strategy
Our proven method of delivering results through social media, would be tailored to your company, specifically focusing on:
- How your company should be engaging with target audience online
- What the metrics of success should be and how to track
- Theme of blog -> topics, frequency, wordpress plugins required & promoting the blog
- Twitter -> what should be tweeted, how to amplify conversations, how to grow follows
- Facebook -> should you have a page, how to grow fans & engagement
From understanding how your competitors are using social media and the strengths / weaknesses of your campaign, we can then tailor a campaign to met your metrics of success, to ensure that we exceed your expectations and deliver return on investment.
Standard Social Media Audit
Our standard audit reviews your current status in terms of search engine performance and social media. Your website, Twitter, LinkedIn presence and blog are reviewed for their performance, strengths, weaknesses. We then discuss how that effectiveness can be improved.
Cost: £300 (exc VAT)
Advanced Social Media Audit
Our advanced audit includes all of the basic items but is extended to cover more ‘key phrases’ (terms that identify your business) and also to include the analysis of two competitors to give you an idea of your relative position.
Your website will be compared to two of your chosen competitors. We cover Twitter, blog and LinkedIn presence which are reviewed for their performance, strengths, weaknesses. We then discuss how that effectiveness can be improved.
Cost: £500 (exc VAT)
| Standard | Advanced | |
|---|---|---|
|
Overall
|
||
| Level of integration |
✔
|
✔
|
| Cross referencing |
✔
|
✔
|
|
Twitter
|
||
| Number of followers |
✔
|
✔
|
| Level of engagement |
✔
|
✔
|
| Use of hash tags |
✔
|
✔
|
| Frequency of tweets |
✔
|
✔
|
| Number of retweets |
✔
|
✔
|
|
LinkedIn
|
||
| Review company profile |
✔
|
✔
|
| Review key individuals |
✔
|
✔
|
|
Blog
|
||
| Focus of blog posts |
✔
|
✔
|
| Performance in search engines |
✔
|
✔
|
| Engagement |
✔
|
✔
|
| Frequency of blog posts |
✔
|
✔
|
| Topics of blog posts |
✔
|
✔
|
| Recommended blogs to engage with |
✔
|
✔
|
|
Strategy
|
||
| How you should engage |
✔
|
✔
|
| What should successmetrics look like |
✔
|
✔
|
| Recommendations on blog theme and setup |
✔
|
✔
|
| How to use twitter to grow influence and followers |
✔
|
✔
|
| Recommendations around Facebook pages |
✔
|
✔
|
| Number of key phrases analysed |
3
|
6
|
| Competitor analysis |
✘
|
✔
|
|
Price
|
£300 (ex VAT)
|
£500 (ex VAT)
|